Take a look at the trend for the term “what is Google AdWords” since 2004. The ever-growing popularity of Google AdWords Because believe me, even after you have learned all the theory that you possibly can, you’ll still need several rounds of testing different things to get AdWords right – and even then, there’ll always be room for improvement. Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords.Īnd, my intent of writing this guide is to help clueless beginners who are just getting started with AdWords. That’s when I realized that I have already seen and interacted with these ads for a long time, just that I didn’t think of them as ads. So, when I was asked to run these campaigns, I started doing some reading to get started. I know, I know…now it’s everywhere – digital marketing is taught as a course in MBA programs, there are multiple certification programs, several tutorials available for self-starters, and people are overall more informed about it as an advertising option, and as a lead generation channel. Google Ads was a concept that seemed completely new. It was my first job, and I had joined for a role in Market Research. When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind.
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